Copywriting for email marketing
Retention campaign emails
I worked on the strategy, content and design of ‘Love London’, a monthly email newsletter that straddled 3 hotel and serviced apartment brands. The newsletter was mailed to 70,000 clients with the aim of strengthening customer relationships and boosting sales, and generated over £20k of revenue in the first 6 months.
The newsletter spanned B2C and B2B, with content tailored to customers’ spending history and whether they were business or leisure travellers.
"I had the pleasure of working with Annemarie in my role as Business Development Manager and would often go to her for help with letters, emails and various other sales material. Annemarie's approach is very gentle but highly effective. The sales went up with each newsletter that she did, and that is testament to her beautiful writing skills."
- Louise Hassett, Account Director (MICE) at PPHE Hotel Group