Sales and product copy

I've written selling copy for a wide range of product types, from fashion, health and beauty to consumer electronics, home and garden - so I can do everything from evocative and romantic to technical and specific.

The work shown here is all B2C, but I've also written B2B sales copy for sectors including IT, education, hospitality and property.

The selection below ranges from in-depth features on individual products to pithy headlines and descriptions that need to distil the features and benefits of a product into very few words.

Testimonial

"I have worked with Annemarie on numerous projects involving copywriting for web and print. She has excelled in all projects and met deadlines - some of which have proven to be very tight! She is also extremely capable in producing high quality copy for subjects that are new to her. Thorough research and excellent copy. I would be more than happy to recommend Annemarie for all copywriting needs."

- Sofia Dahlqvist, Owner, 55 Connect Ltd - Independent Marketing Solutions

Web features by product type

Fashion

• Take two looks (PDF)
• Glamour express (PDF)
• It's all in the detail (PDF)

Beauty

• ​Problem-based beauty feature (PDF)
  

See more beauty features in Brand and Lifestyle

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Health and fitness

• Single-product fitness feature (PDF)

Jewellery

• ​​Trend-based jewellery feature (PDF)​

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Home and garden

• ​Multi-product garden feature (PDF)
• Single-product garden feature (shredder) (PDF)
• Single-product garden feature (cutter) (PDF)
• Multi-product home feature (bedding) (PDF)
• Multi-product home feature (DIY) (PDF)
• Multi-product home feature (cleaning) (PDF)
• Single-product home feature (press) (PDF)

Technology

• Single-product feature (DVD/VCR) (PDF)
• Single-product feature (telescope) (PDF)
• Single-product feature (CD-ROM) (PDF)

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Panel copy for Sky and cable platforms (very limited character count)